Posts Tagged: e-commerce

Week 12: Virtual Societies

Why Virtual Worlds Can Matter
– Thomas and Brown

1.  Thomas and Brown explain while all games provide players with a context for experiential learning, only a few create a context for learning that is primarily social in nature.  Of those that do create this social context, only a handful have the special property to allowing the players who engage in the space to actually create and change and evolve the world they inhabit.  Therefore, since higher learning is a result of the games that allow for player impact on the world, shouldn’t more games of this nature be encouraged rather than deemed as a time-waster?

2.  The article states the visual component of virtual worlds has redefined the landscape of online interaction away from text and toward a more complex visual medium that provides a sense of place.  Should the internet as a whole take on more of this “virtual place” component through avatars to promote social interaction as though in the real world?  In other words, should all sites (search engines, news pages, e-commerce) require a users presence through an avatar.

3.  The function of games has always been to separate play from “ordinary life.”  However, in recent years we have seen many people feel more comfortable in virtual “game” worlds than our real world.  Games today have many qualities of the physical world such as economies, social institutions, reputation, governance, etc.  Should the notion of “separate play from ordinary life” be scrapped as our digital world evolves into a blend of reality and virtual?  Is it possible that our way of life may not support separate platforms in the future?

Ethical Issues in Second Life
– Botterbusch and Talab

1.  There is been endless debate concerning copyright in relation to our digital world.  Have we reached a point in human existence that requires a change in laws thanks to the digital technology now surrounding our lives?  The past 100 years has seen more growth than any other time in history and our way of life today is vastly different than centuries before.  Therefore, a change in traditional laws may be in order to fit our time.

2.  As stated by Botterbusch and Talab, more than one author has noted that ethical issues in Second Life seem to be detached from the fear of consequences in the “real world” (such as illegal file sharing, spamming, multiple identities, illicit materials, etc).  Is this behavior being carried over to the real world by younger generations that seem to carry a disregard for online regulations?  Are games such as Second Life a bad influence and teaching disregard for regulations?

3.  Are the actions of avatars an indication of how that person will react in reality?  Or have people learned to distinguish between real world and virtual world behaviors or personalities?

Staging the new retail drama: At a metaverse near you!
– Papagiannidis and Bourlakis

1.  We all find advertising distracting and annoying, unless it happens to be one of the few ads relating to our likes.  Is it ethically wrong for advertisers to have information about your personal shopping habits in order to better filter ads that are more suited to your likes?  Would the more focused ads be positive (showing the consumer all the choices they have for products they would truly consider) or would it become negative (by overwhelming the consumer and not providing variety to items they may have never considered before)?

2.  There are many cases where avatars do not represent the actual person in real life.  Therefore, would the shopping habits of consumers in virtual worlds be a reflection of what those same consumers would purchase in the actual world?  Can marketers enter virtual worlds with the same focus as real life?

3.  Would shopping in virtual shopping world deem more profitable than simple e-commerce sites we see today?  Virtual worlds bring forth the social elements that people people enjoy about a shopping experience.

Week 6: Sociocultural Contexts of Interactive Media

Remix
– Lawrence Lessig

1. Lessig outlines two cultures – the read-only culture (RO) model of the past and the read/write culture (RW) of the present digital age.  He uses the concept of blogs to explain how consumers redefined their relationship to the content industry through comments and tagging and that we now posses the digital tools to expand upon production.  These comment features have made their way to media news sites and jumped to a new level in dialogue.  If the internet is a source of free flowing information, should media outlets be responsible for comments left by readers on their site?  Or should reader content be monitored, thus going against the free flow?

2.  Today, digital culture permeates our lives to such an extent that it is hard to come up with anything we would deem as “new”.  The current generation will quote content from various sources to create something “new”.  The combination of content may be different, but can this remix of pre-existing content really fall under the category of new?

3. Lessig describes our sharing economy as not being regulated by a metric of price but by a set of social relations.  While Wikipedia has proven that this type of economy can be successful (people are in it because they want to be), should this mindset be applied to all internet content as a whole?  In what realms does a sharing economy not work well for all parties involved?

4.  The book offers 5 steps toward more efficient copyright law (deregulating, clear title, simplify, decriminalizing the copy, and decriminalizing file sharing).  Although these may all be thoughtful suggestions, I believe most people see copyright violation as trivial and there will always be a way to find pirated material unless more strict punishments are put in place.  Should the government simply revamp copyright laws or is stricter enforcement the real problem?

Applied Mass Communication Theory: Chapter 9
– Rosenberry and Vicker

1. The First Amendment sounds absolute in its wording (Congress shall make no law).  Did the founding fathers really want us to take this amendment as literal as it sounds?  If they were observing us today would they be satisfied with the various tiers and levels of protection we have placed on different types of expression?

2.  Privacy is a hot topic in today’s digital world, especially when it comes to social networking and e-commerce.  However, should the government put laws in place that make up for people’s personal choice of providing identifying information on a medium that was built on the idea of free flowing information?  We provide this information at our own risk and to satisfy needs to associate with the internet.  Is it our own fault that the world can read so much about us?

3.  As media and technologies have advanced over the centuries, society has changed with it.  Has law kept up with all the changes and adapted adequately?