Oct 19 2010
Week 8 Framing Questions
1. Why is it that advertising via cable news percentages wasn’t affected nearly as much as advertising via local television, network tv, radio, magazines, and even online due to the economic recession? Is this because cable news was more resilient to the changes, anticipated the changes, or refused to alter their business model despite the changes? Or is cable news still the most popular form of gathering news information for most people and therefore didn’t have to worry as much as the others? And why did online ad revenue also fall?
2. Is it possible that a new trend in online marketing may force businesses to , as Rupert Murdoch put it, “everything his company produces would go behind paid walls” or be funded by nonprofit organizations? And if people refuse to pay for these sites, what would be its alternative? Would people begin looking elsewhere, or is there a possibility they would stop looking altogether? And, considering bigger online news organizations, such as the New York Times, offer more generalized information backed behind huge resources and staff, is it really possible that people can divert away from paying for this information once they realized the limited scope of some of the citizen journalist sites?
3. On this website it mentioned that new online journalism models, as opposed to traditional media are trying to become more specific and narrower in their news. Is one of the reasons behind this because it is a way for news organizations to keep up with the amateurism and citizen journalism found online? However, could this model also somehow be connected to the reason why many people stated in the survey that they do not have a particular, favorite website? Is it possible that web news stories are becoming more specific, and less broad to the point that people are merely fine just skimming the title and disinterested in reading in detail? Or does it merely have something to do with the demographics and accessibility to these stories based upon their specific audiences?