Week 7 Framing

In Chapter 11 of Applied Mass Communication Theory, the authors discuss the concept of supply and demand. But in today’s society where the majority of media people utilize is free, how has supply and demand changed. In what ways do we supply and demand in the social and interactive media emergence?

What is the possibility that social media will become a monopoly? Can we envision a day where we will actually pay to use this social media tools such as Facebook and Twitter?

Do we see interactivity and the Web in general as horizontal or vertical integration (255)? What are some examples of horizontal integration in interactivity today? Vertical integration?

Tags: week 6