Framing Questions- Week #2

While reading chapter five, specifically about mass communications, I couldn’t help but think about social networks. I know they were originally intended for small communications (connecting with friends) but for some, they have turned into something more. When I think about twitter, Ashton Kutcher, every “tweet” he sends out reaches over 1 million followers. So, by knowing this, how can understanding mass communication help social networking sites such as twitter expand? Can they make a new platform that is specifically for mass communicators rather than having one for both?

If people are dependent upon media, and media is constantly changing, how do people that control the media decide where to output the information first?  If their story isn’t going to be on the news until say 7:30 that night, will they just go ahead and post the information on their website and twitter, or do they wait until the (almost) most traditional form of media — television– is ready for it?