Week 2 – Framing Questions

1. Although quantitative research methods are the most popular when it comes to gathering and analyzing data, there are many benefits to the qualitative approach as well. As a researcher, which method appeals to you most and why? Is there one particular aspect/component you find compelling?

2. In chapter 13 the authors assign certain theories to communication professions demonstrating real-world use of theory. Pick one of the industry-related fields and decide if you agree with the authors suggestions. For example, do you agree that in Public Relations the theory of framing and agenda setting would be useful/applicable? Why or why not? If possible try to tie in work/internship/classroom experiences that help demonstrate this.

3. This last question doesn’t directly involve the reading, but as I’m interested in using interviews as part of my research paper I thought it would be beneficial to discuss. The authors suggest that interviews are a strong qualitative measurement when it comes to communications research and theory. What is the best way (email, phone?) to secure an interview with a source who the researcher may not know? How can researchers frame their idea in such a way that will excite a prospective interviewee into participating?