Try to go a day without seeing Helvetica

I liked the idea that a font is as much about the space between the type as it is about the type itself. Since tracking, kerning and leading are all alterable I had not given much though to the original way the type comes. Furthermore, you just accept that text is aligned. Designing a typeface within a grid provides for structure. Order is typography. Even fonts that are more creative maintain consistency throughout the letters.

I found the approach to creating a font interesting. If I were to design a font before seeing this movie, I probably would have started with a, then made the letter b, on to c and so forth. However creating an h, followed by an o and p is very logical. Once you have those letters, the rest will fall into place.

Finally, what I found possibly the most interesting about the movie is the prevalence of the font. Who would think companies as diverse as Verizon, American Apparel, Crate & Barrel, BMW, Post-It, Harley Davidson and The North Face can all share the same font? This speaks to the global, versatile and powerful nature of the font. Period.