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Author Archives: victoriaalexandradolan
Kids say the darnest things
For the past two summers I have babysat for the same family in the town where I grew up. I spent hours playing games, coloring, riding bikes, going on adventures, and watching cartoons with the 7 year old girl and 3 year old boy, and every night without a doubt I would come home exhausted […]
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One Ad, Two Messages
How can one ad contain two completely different messages? I’m not talking puns- I’m talking actual wording and meaning. ANAR, the Aid to Children and Adolescents at Risk Foundation in Spain, has found a way. Their recent ad campaign launched this past week and utilizes lenticular “top layer” technology that allows viewers of different heights […]
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How to create a fashion following
How J.Crew became a fashion powerhouse by reinventing preppy chic and integrating all of their marketing initiatives Recently I have been obsessed with J. Crew. Yes, I have jumped on this bandwagon late, considering the countless fashion blogs obsessed and dedicated to J. Crew. My obsession goes beyond the variety of chambrays, bold stripes, and […]
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Attracting new markets online
The explosion of social media platforms has opened doors for brands and services to reach even more diverse, specific audiences. With the majority of social media obsessors still between the ages of 16 and 24, companies have gone new lengths to appealing to a younger demographic. But what works, and what doesn’t work? Coca Cola […]
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Inbound marketing: the new key to business success
Incorporating the new The Internet and social media have completely changed people’s lifestyle. Their communication styles, hobbies, and information gathering are completely altered in comparison to their attitudes and habits ten years ago. For business to be successful, they must keep up with these changes, not only with technology but also with the way that people interact, […]
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Spring’s hottest look: Green Fashion
Discussing Levi’s current Water<less green campaign in class a couple weeks ago It turns out that they aren’t the only ones trying to reduce their carbon footprint and go green. H&M’s green clothing line H&M Conscious clothing line that launched in 2012 offers pieces made with sustainable materials such organic cotton, recycled polyester, recycled wool, recycled plastic, and […]
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