What do Customers “Like”?We all face indecision when we’re clothing shopping.  Two similar looking shirts, different color jackets… with enormous brand saturation, shopping is becoming more and more confusing to consumers.  I’m not sure abo… Continue Reading →

A Time To ReflectAs my last few weeks at Elon are finally coming close to the end, I have begun to reflect upon my personal “branding” journey over these past few years. I entered the freshman class in 2009 as a member of the Business Fellows, a progra… Continue Reading →

So apparently I’m about to graduate from college? Where did that come from and when did I become an adult? I remember walking around campus as a freshman thinking that I was never going to graduate and that there were SO many courses I had to take… Continue Reading →

If you are the Chief Marketing Officer for Victoria’s Secrets, and you want to make a line of products that appear edgy and cool to young, college and high school aged girls what do you do?GET THE PARENTS TO START COMPLAINING ABOUT IT.When Rockstar Gam… Continue Reading →

Oh How Far We’ve Come…When I showed up on Elon University’s campus the summer of 2009 I had no idea what the next four years would have in store. Choosing to go out of state and start my next chapter all on my own, when my parents and I drove up to m… Continue Reading →

If you are the Chief Marketing Officer for Victoria’s Secrets, and you want to make a line of products that appear edgy and cool to young, college and high school aged girls what do you do?GET THE PARENTS TO START COMPLAINING ABOUT IT.When Rockstar Gam… Continue Reading →

I am at a very critical transition in my life. I am graduating from my undergraduate program. This blog began as a requirement for my Integrated Marketing Communications class, but it’s not going to end that way. I have enjoyed blogging. While I am slo… Continue Reading →

I am definitely a part of my demographic. I watch a ton of TV. True, none of it is on an actual TV because I am a wizard of the Internet and too cheap to buy a DVR. However, this means that my exposure to commercials is about zero to none. So when I du… Continue Reading →

“It’s hard to sell homelessness. It’s not sexy,” Kevin Murray, the chief executive of the Weingart Center, a nonprofit focused on helping homeless people get back on their feet, told the LA Times. The Weingart Center knows the difficulty of t… Continue Reading →

Why is Facebook blue?It might seem like a silly question but the root answer to why different web pages have different color schemes stems deeper than, oh it just seemed cute or appealing.  Buffer’s Leo Widrich published an article on Fast Company… Continue Reading →