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- Andy Fargnoli’s MKT413 Blog
- Beaton’s Blog
- Blair Blogs
- Blogging with Bunting
- Branding Betsy
- Cherelle Hunter
- Connect the Dots
- House of Ads
- IMKommunications
- Keeping up with Katie
- Kelvin’s IMC Blog
- Liz’s Minute for Marketing
- Losa's (b)Log
- Marketing Marvels
- Nick’s Marketing Corner
- Paul’s Blog
- Robert McIver IMC Blog MKT 413
- Silv’s Stories
- Simplifying Marketing W/ Sam Kahane
- Sofia Ibarra
- The Wonderful World of Marketing
- Thoughts with Scherms
- TO MARKET WE GO
- Tune In With Turek
- victoriaascloset
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Tag Archives: 413Intro
Connect the Dots 2013-02-14 19:27:00
Social Media CrazyThis week after engaging the articles, it is clear that the marketing world has changed and fast. The world is ever indulging in new activities, and consumers one the ones leading the way. Throughout the past decades the idea of “spra… Continue Reading
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New Semester, New Perspective
As some of you may or may not know, I originally started this blog as an ongoing assignment last semester for my New Product Development & Branding course. This semester, however, I will be continuing to post for my final college course (yikes), In… Continue Reading
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The Final Countdown
In my final semester as an undergrad at Elon, I am taking Integrated Marketing Communications to wrap up my marketing major. Today’s ever-changing world means that marketing tactics also need to continually change and adapt to new environments. Integrated marketing is the idea that all aspects of marketing: online, offline, promotions, advertisements, messages etc. all need to be cohesive throughout every aspect of a brand. In this Forbes article Dwight Griesman, CMO at Forrester says that:
“The most important element remains that customers want and expect a consistent experience across all of their touch points with companies and products.”
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| {Source} |
A company’s message needs to be clear and consistent on every platform. If customer service is great in store, it needs to be great across every aspect of the business as well. Promotions should also display a similar uniformity. This consistency across platforms allows customers to fully understand the brand and appreciate key aspects of the company without getting frustrated with variation between platforms. The same Forbes article says that customers actually want this consistency, but aren’t getting it. Markers need to become more aware of this need in the market and capitalize off of it.
I’m excited to start this class and get going with another grouping of blog posts related to what I’m learning. I hope to be able to apply what I learn in IMC to my internship with Mullen and I look forward to delving further into what it means to have an integrated marketing plan and the importance behind it. 103 days till graduation; not much time, but a lot to learn!
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The Final Countdown
In my final semester as an undergrad at Elon, I am taking Integrated Marketing Communications to wrap up my marketing major. Today’s ever-changing world means that marketing tactics also need to continually change and adapt to new environments. Integrated marketing is the idea that all aspects of marketing: online, offline, promotions, advertisements, messages etc. all need to be cohesive throughout every aspect of a brand. In this Forbes article Dwight Griesman, CMO at Forrester says that:
“The most important element remains that customers want and expect a consistent experience across all of their touch points with companies and products.”
|
| {Source} |
A company’s message needs to be clear and consistent on every platform. If customer service is great in store, it needs to be great across every aspect of the business as well. Promotions should also display a similar uniformity. This consistency across platforms allows customers to fully understand the brand and appreciate key aspects of the company without getting frustrated with variation between platforms. The same Forbes article says that customers actually want this consistency, but aren’t getting it. Markers need to become more aware of this need in the market and capitalize off of it.
I’m excited to start this class and get going with another grouping of blog posts related to what I’m learning. I hope to be able to apply what I learn in IMC to my internship with Mullen and I look forward to delving further into what it means to have an integrated marketing plan and the importance behind it. 103 days till graduation; not much time, but a lot to learn!
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Me in a Nutshell
Hey friends! My name is Liz Jester- I’m a junior Marketing and International Business major at Elon and I’m about to start an Integrated Marketing Communications class. You can check here to learn what I’m discovering this semester.
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| Exploring Angkor Wat in Siem Reap, Cambodia |
I’m from Atlanta, GA and have lived there my whole life. I’ll always be a Georgia peach at heart, but I fell in love with Southeast Asia last fall when I studied in Singapore for four months. I want to travel for the rest of my life and live somewhere in Asia for a few years after I graduate.
Besides my family and friends, the only thing I missed in Singapore was college football. I’m a die-hard UGA fan and I’ll root for any SEC team when they aren’t playing the bulldogs. I’ve played basketball all my life and I can get into just about any sport. I’m a dog person (I have three), I don’t eat red meat, I like pandas, and I LOVE almost any song that was made in the 60s or 70s.
I’m taking IMC for more than just academic credits. I want a career in the marketing industry when I graduate, especially in the realm of advertising or PR. I would love to enter the sports industry and advertise for a league or team. In high school I visited Coca-Cola to learn about their 2010 World Cup marketing campaign. It was the first World Cup in Africa, and Coke wanted to remove the stigmas that came along with many African countries. They put the emphasis on African culture and made everything really interactive. I couldn’t stop asking questions, and it was then that I discovered I want to advertise sports.
Hopefully this course will give me a lot of insight into the world of marketing and communications, and this blog will give you all some insight into what I’m learning! Cheers J
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Me in a Nutshell
Hey friends! My name is Liz Jester- I’m a junior Marketing and International Business major at Elon and I’m about to start an Integrated Marketing Communications class. You can check here to learn what I’m discovering this semester.
|
| Exploring Angkor Wat in Siem Reap, Cambodia |
I’m from Atlanta, GA and have lived there my whole life. I’ll always be a Georgia peach at heart, but I fell in love with Southeast Asia last fall when I studied in Singapore for four months. I want to travel for the rest of my life and live somewhere in Asia for a few years after I graduate.
Besides my family and friends, the only thing I missed in Singapore was college football. I’m a die-hard UGA fan and I’ll root for any SEC team when they aren’t playing the bulldogs. I’ve played basketball all my life and I can get into just about any sport. I’m a dog person (I have three), I don’t eat red meat, I like pandas, and I LOVE almost any song that was made in the 60s or 70s.
I’m taking IMC for more than just academic credits. I want a career in the marketing industry when I graduate, especially in the realm of advertising or PR. I would love to enter the sports industry and advertise for a league or team. In high school I visited Coca-Cola to learn about their 2010 World Cup marketing campaign. It was the first World Cup in Africa, and Coke wanted to remove the stigmas that came along with many African countries. They put the emphasis on African culture and made everything really interactive. I couldn’t stop asking questions, and it was then that I discovered I want to advertise sports.
Hopefully this course will give me a lot of insight into the world of marketing and communications, and this blog will give you all some insight into what I’m learning! Cheers J
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Introduction
About Me
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| A view from my home town of Rockport, MA |
My name is Paul Robinson and I am starting this blog as part of my Integrated Marketing Communications class. I’m a senior at Elon University majoring in finance and marketing. Originally I planned on going into the financial industry; however, after taking more marketing electives I am leaning towards a more marketing oriented career. My hope is that taking this IMC class will give me a better understanding of how to bring value to both a company and their customers through engagement and relationship building.
Like many of us here at Elon, I am not a native of North Carolina. I have lived my entire life in the small town of Rockport, MA (located on the north shore about an hour north of Boston). When I was five years old, I began playing golf and have had a passion for the game ever since. As a result of this lifelong hobby, I am now contemplating a career in the golf industry. Fortunately with the economy turning around, consumer spending on golf has increased this past year for the first time since the recession. With golf courses and equipment manufacturers looking to capture a larger portion of leisure activity spending dollars, my experience in the industry and dual degrees will hopefully position me to begin my career in an industry that I love.
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| Early morning shot of the 5th Green at The Rockport Golf Club |
This past semester, I had the pleasure of interning with a golf related start up located in Boston. Working with the College Golf Pass (CGP) gave me insight into the challenges of bring a new product to the market and also showed me the values of customer engagement. After doing extensive market segmentation and surveying, GCP is ready to relaunch and be a nationwide program instead of being specific only to New England. As Mark Twain put it,
“Many a small thing has been made large by the right kind of advertising.”
“Many a small thing has been made large by the right kind of advertising.”
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What I’m All About…
Greetings,
Friends and interested readers, my name is Alexandra Silverman, but for this setting and all others for that matter, Alex will do just fine. To start off, I wanted to do a brief introduction about myself and what I’m all about. I am a junior at Elon University studying marketing and management with a potential accounting minor in the works. My interest in the business world spawned from growing up watching my father interact and build relationships with his numerous clients he had in his brokerage firm. I watched him build a business from the ground up and from then on I always aspired to do something just as amazing.
 |
| Never trust a person who doesn’t like dogs |
My interest in marketing developed when I took my first marketing class at Elon. My professor, Randy Mosier, opened my eyes to the inner workings of the marketing world, and everything that encompassed a marketing major were all things I was looking to get out of a potential future career. I decided to take Integrated Marketing Communications following my general marketing course not only because I heard great things about the professor, but also because I wanted to hone in on my communication skills and how I could better refine those attributes in order to better build and maintain customer relationships, just like I watched my father do, when I am in the professional world. I am extremely excited about taking this course because I feel like it will open me up and challenge me in ways that I have not experienced thus far in my academic career.
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What I’m All About…
Greetings,
Friends and interested readers, my name is Alexandra Silverman, but for this setting and all others for that matter, Alex will do just fine. To start off, I wanted to do a brief introduction about myself and what I’m all about. I am a junior at Elon University studying marketing and management with a potential accounting minor in the works. My interest in the business world spawned from growing up watching my father interact and build relationships with his numerous clients he had in his brokerage firm. I watched him build a business from the ground up and from then on I always aspired to do something just as amazing.
|
| Never trust a person who doesn’t like dogs |
My interest in marketing developed when I took my first marketing class at Elon. My professor, Randy Mosier, opened my eyes to the inner workings of the marketing world, and everything that encompassed a marketing major were all things I was looking to get out of a potential future career. I decided to take Integrated Marketing Communications following my general marketing course not only because I heard great things about the professor, but also because I wanted to hone in on my communication skills and how I could better refine those attributes in order to better build and maintain customer relationships, just like I watched my father do, when I am in the professional world. I am extremely excited about taking this course because I feel like it will open me up and challenge me in ways that I have not experienced thus far in my academic career.
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Back to Blogging
Hello again! I have not written in a while but this semester you will be reading as much from me as last semester. I joined an Integrated Marketing Communications class with the same awesome professor as last semester 😉
Just a quick introduction about myself to refresh your memory… My name is Sofia Ibarra and I am a senior in Elon University, majoring in marketing with a minor in communications. I was born and raised in Guatemala and will eventually go back once I graduate, unless I find a job I love in the United States.
I decided to take IMC this semester for several reasons. First of all I love marketing and I find it so interesting to study it. Marketing and the media are in constant change due to the changes in technology and society. We have to constantly be reading and learning about it in order to stay up to date to the innovations. Secondly, I took a similar class last semester with the same professor, Mrs. McAlhany, and I loved her class, how she taught it, and the relationship she has with students.
After taking last semester’s class, I learned that I want to work as a brand manager or something similar. I love figuring out new strategies and tactics on how to make customers notice and value a brand, plus there is so much room for creativity.
One of my favorite companies is Nike; they are always finding new ways to attract the customers’ attention and they do it in the most creative and innovative ways. Here is an article from FastCompany that I found interesting, maybe you will like it too. Enjoy! Nike: the No. 1 most innovative company in 2013
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