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Author Archives: Nicholas Martin
Did HP Really Just Call Printers Sexy?
Yep, they did…unfortunatelySo it seems HP is communicating to us that their biggest line of non sexy products is actually really, really, SEXY. This is previewed on the front page of Fast Company today. We usually think of the “Sexy” bran… Continue Reading
Barnes & Noble’s Biggest Hurdle
We still have books?Yes despite the recent e-textbook and iPad revolution, physical books still exist. The real challenge that Barnes & Noble has been facing, comes from the electronic versions of all of their books, which is hurting their bo… Continue Reading
The Tablet Wars are Heating Up…Again for the 5th time
New to the MarketIn response to Apple Inc.’s iPad mini, Samsung today revealed its 7-inch Galaxy Tab 3. iPad mini was known at the end of last year to go after the Kindle crowd with its size and portability. It had record sales and sold out… Continue Reading
Samsung Unprepared and Lackluster
Of Short SupplyIt seems Samsung’s new flagship smartphone is running into a huge issue with its release. It was supposed to hit shelves on April 26th but supply issue have caused it to be pushed back. It will not be able to hit stores for q… Continue Reading
A Marketing Guru and his Insights on the Future of the Industry
The Power of Content Driven MarketingI would best describe David Meerman Scott as the father of the next age in marketing that we are under implementing at this current stage of business. Scott is a marketing guru who has written countless blogs,… Continue Reading
What An NPO Needs in Order to Survive
Where the next big NPO Brand faltersWe see it happen to the best of the best brands around the world. When the dollar signs will flow a little more if we neglect a few short term marketing tools. Nonprofit organizations do not see the world… Continue Reading
Apple’s iWatch
Apple’s Current SituationOver the past few weeks we have seen a huge decline in Apple’s stock price. It currently sits around $430 per share. The reason behind this decline has been the lack of innovation outlook that investors are seeing. … Continue Reading
A Helpful Cause
A Ban Against NeglectSo recently we started to undertake a consulting project for ABAN, a social cause company that helps women in Africa. On the streets of Ghana pure water is sold in bags that are around 500ml. The byproduct is around 40 … Continue Reading
A Cause for Marketing…the RED Way
The Causes of Cause MarketingSo this week I somehow decided that it would be interesting to poll some friends about certain NPO’s or Social Causes that they cared about. Each of them came up with a totally different answer from each other, which … Continue Reading
Engaging the Customer in the 21st Century
Where do we stand?Since the introduction of the internet, the market landscape has changed many a time. First, we all remember AOL or the first hyped social network MySpace. Then we made the transition towards small startups such as Faceboo… Continue Reading