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Author Archives: ashleybunting
Don Draper: Marketing Guru of the ’60s, Fashion Icon of the 21st Century
There are two things on my mind as of recent: the ABAN project and our co-branding objective, and David Meerman Scott’s ideas in his book, The New Rules of Marketing and PR. I stumbled upon a juicy AdAge article about the Banana Republic that has applied both co-branding principles and the new rules of marketing. […]
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Insta-Menu for the Greater Good
If you are an Instagram user, you and I both know that you have Instragrammed a picture of your food or drinks. The photo you uploaded was probably complemented with hashtags like: #Noms #FoodPorn #Delicious #SoHungry Wait, why are we taking pictures of our food?… Hey, I am not trying to single you out. I will be […]
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Out with the Old, and In with the New: Bombarding to Blogging
It was not until I read a little more than half of David Meerman Scott’s book, The New Rules of Marketing and PR, that I fully understood the importance of delivering useful content. The web has totally transformed the ‘rules’ of marketing. Flashy, obnoxious advertising is an interruption and intrusive. The new way is described […]
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NASCAR Novela: Coming full-speed to the Hispanic audience
Danica Patrick winning the 2013 Daytona 500 pole is not the only big diversity move happening in NASCAR. In an AdAge interview (2012) with NASCAR Chief Marketing Officer Steve Phelps, Phelps outlines five goals for NASCAR to achieve in the next five years: Build the star power of individual drivers Increase engagement among children and […]
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Nike’s New Tiger Woods Facebook Ad: Far From a Hole-In-One
I think Ricky Bobby said it best, “If ya ain’t first, you’re last.” This famous Talladega Nights quote just about sums up the fact that no one likes to lose. But while Ricky Bobby is a fictional character, there are professional athletes out there displaying less than mediocre sportsmanship. Tiger Woods is back under the […]
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When Life Gives You Lemons, Check Their Transparency
The hottest topic in athletic apparel? Lululemon’s yoga pants. For those of you not familiar with the brand, here is a little background info. According to Urban Dictionary, here is the most PC definition of Lululemon that I would personally agree with: “A popular yoga and exercise brand of clothing. Mostly for yoga and dance and […]
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Name of the Game: Marketing. Rules? Depends on the players.
The “rules” of marketing have been heavily debated. Go ahead and Google “Rules of Marketing” and see what you get. The results are all over the place. There is not one single textbook definition or solid set of principles that every single marketing department and marketing firm adheres by. Personally, I believe it depends on […]
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Another Look Into Brand Loyalty: featuring Die-Hard NASCAR fans
It is a Sunday afternoon and SURPRISE! I am sitting in front of my television, doing homework at a snail’s pace because I am watching the Kobalt Tools 400 in Vegas. Piddling through FastCompany articles, I came across an article that could not have been a better job at catching my eye: How NASCAR Uses […]
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