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Author Archives: alessandralosa
“Ship Your Pants!”
We all think it is creative when advertisements find a way to make you laugh. We also find them more interactive and even more fun to watch. I know most people don’t like to watch the advertisements on television but what if it made you laugh? What if it was even pushing the envelope a […]
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Tweeting Instead of Talking?
After having Joy Cook come speak to our Integrated Marketing Communications class I started thinking more and more about Social Media and the effects they have on our environment and even beginning to think about how they advertise. Little did I know there had recently been an article about Twitter in The New York Times exactly about […]
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Victoria’s Secret vs. Dove
Women in general are very conscious of their looks and all girls when they are growing up want to look like the ‘girl in the photos’ or the ‘girl in the magazines.’ However, once they get older they soon realize that not everyone is going to look like those girls and many will look even […]
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Being a Social Butterfly is a Good Thing in the New World of Marketing!
When most people think about marketing they think banners, flyers, and advertisements in order to get information across to their consumers. However, as David Meerman Scott says multiple times in his book, there are old ways of doing things and new ways and that is what we will be focusing on. Many marketers that prefer […]
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Tragedy Hits Home and We Hit the Buttons
Remember when people had to sit around their television or radio at a certain time at night or during the day in order to figure out what was going on in the world? Or the excitement it brought people to hear the news as a family and sit around waiting for the President to speak? […]
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Technology is not Just for the Young Anymore!
Everyone Gets Old…But IBM is making it Easier. Many of us can say we have either heard of an elderly person having to be put in a home or have had to deal with a personal relative being put in a home due to old age. For many of those people the reason is because […]
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What do your Morals look like? And What Matters to you?
*Take a look at this video and get a sense of marketing and it’s effect on nonprofit organizations, specifically using this marketing professional in Lincoln.* Getting to know Williamson: David Williamson makes a lot of great points in his essay, Marketing and Communications in Nonprofit Organizations” however three of the main takeaways that I thought […]
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You Think You’re Shoes are Sweet…
So every girl loves shoes, right? I mean who doesn’t love a nice pair of new shoes? But we haven’t seen anything yet! Technology is always changing and making this world more and more unbelievable. I mean you have Apple coming out with talking phones [Siri], then you have Google announcing the eyewear, so what […]
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Sell Yourself!
You know that phrase that you hear over and over again from the time you take your first class in College to the day you graduate, “Sell yourself.” Well lucky for me I was able to sell myself this past weekend. Before the fact: After hours in the Raleigh Durham Airport, an hour and […]
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