What interested me most about these different designers is there outlook on the process that goes into design. Paula Scher gets it right on the first try – or sometimes the second – but if she doesn’t have it by then the design is not going to come. Lawrence Weiner on the other hand said “I use to think that an artist went off and worked and worked and every once in awhile then came down the mountain with their pack on and laid out what they’d done. It don’t work that way.”
As a student of design I must concentrate on both trusting my instincts when it comes to design but also understand that I am still learning so I must take the time to check over standard design principles to ensure that my design is the best that it can be. I like to think that I have good instincts when it come to design but as in anything you do in life, and as Motley has told us many times in class, being good at something isn’t enough. You must be able to back up your work and why you made each choice. This is what I need to work on.
I especially liked how Paula Scher talked about using typography as an image instead of as words. This is one place I would really like to expand on my design abilities and study more in-depth. I already have a special place in my heart for typography but I need to think about the placement or each letter and each word and the shape it takes in a design instead of thinking of it as simply a string of words together.