A good title sequence can set the stage of how the audience feels going into the film. I feel that an excellent title sequence should lock the audience attention so that they want to see the movie or show. The right music, visual affects and kinetic typography are 3 elements that work together to make a solid title sequence. There have been times when I have been channel surfing and a show only has at most 3 minutes to grab my attention before I move on to the next thing.
“The same role as in a film: the title should always set the tone and be inventive. It should be the opening design statement that gets the audience or loyal following excited.” – Danny Yount, Director/Designer for Six Feet Under
From watching several of the title sequences online, I noticed that the placement of words in the title sequence in a way that it does not take away from the visual content yet providing content. In the title sequence of, Silent Hill Revelation the words were placed in a way that you wanted to focus on the various gory 3d animation but your eyes were driven towards the text when it popped up on the screen. Music and background noise also play a part of how it id play out in the layout of the title scene. Having a legible font is important. This goes back to our discussion on typography and how you don’t want your audience to pay too much attention the character. You want them to get the content and visual scenes.
“I was taught that design is a type of visual communication and storytelling where a single image needs to say something profound immediately, in the simplest form possible.” – Danny Yount