The Art of a Title.

To be honest…I had no idea what a profound impact the SEVEN title sequence had on film titles until last week. It is genius…no denying, but I didn’t know it was the first of its kind. I think there are so many aspects of the film industry that are an artform in and among themselves that they go without appreciation. Especially in the animation industry- the number of hands and work that goes into each project gives life to extraordinary list of credits at the end of the film.

The title sequence is imperative really, as it introduces the film as a whole- and transitions into the opening scene flawlessly. Something I hadn’t given any thought to- under appreciated. I’ve always loved the openings to the more recent Bond movies (Casino Royale in particular) and Catch Me If You Can is unforgettable. It walks you through the entire movie, but you would never know… as you are absorbed in the line extension and entertainment factor of the changing scenes and objects. The music too is successful in giving the graphics motion and feeling.

The sequence for Seven is so organic. Its eery. Such natural ingredients and raw footage make you wonder who the artist is behind the morbid picture. You are prepared for the movie’s twists and disturbing turns long before the storyline begins. You are asking…who is this man, why does he collect these strange objects, what kind of book is he putting together, who are these people in the pictures…. it introduces a plot.  You’re involved before the music ends…. it’s genius really.

A Series of Unfortunate Events has a completely unique element of texture. Its not so much about functionality or animation, but rather design- and how glorious it is! I love the shadows, silhouettes, and cutouts. I love the depth of the water- we understand what it is…but it’s not traditional. The materials and textures seems to pop with layering and 3D components. Again, the entire movie is laid out before us…and we are wrapped up in the images and characters featured. I really enjoyed watching all of these. I guess it was just an a-ha. Something I’ve never really appreciated for the work that goes into them, and the imagination behind the sequence.

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