I just want to start off by saying, I am thoroughly convinced that everything in this world is cultural. I’m assuming many individuals, if not intrigued by all things graphic design and/or technological, would opt out for the viewing of this documentary. I would strongly suggest that anyone, be they fans of graphic design, communications or technology, see this movie. If you are a fan of passion, culture and history, “Helvetica” is an undeniable treat. This film is not merely about typography; this is a film about culture, grace and preservation.
Settling into my seat, I must admit I was skeptical of the film’s content and pondered how on earth would someone make a feature length film about a font. I now understand the difference between a font and a culture. Helvetica surpassed my expectations and exceeded my heart’s desire of feeding me with candid moments, memorable quotes and life lessons to be applied to my everyday living.
With each interview I was intrigued; to hear these individuals speak on behalf of the culture of which they were or had been engulfed for years. I understood their passion. It wasn’t just a font, it was a lifestyle. Attending UNC Chapel Hill, I felt the same way. Not boastful or arrogant, simply proud. I try explaining to people the difference between going through undergrad as a student and going through undergrad as a family. UNC Chapel Hill was a way of life for me. It was a culture unlike anything I had ever seen. Until this day, almost 2 years removed, I still get chills when I drive on campus and realize even though these are complete strangers, they are my family. The interviewees of this film felt the same way about Helvetica.
For years, I have perceived the dominant and primary font to be “Times New Roman” well at least that’s what we were always told to use in our research papers. After seeing this film, I herald Helvetica as a dominant culture hierarchical to all others. Viewing all the iconic images of market brand names, governmental agencies and family friendly stores adorning the Helvetica font as their spokesperson for the world to see, gave me chills.
So I began to think, there’s a certain grace which the font possess. Clean, chic and most of all simple. So simple, it’s beautiful. It’s just like a photograph, too much in the frame will take away from the essence of what is being captured. Helvetica wants all of the attention and it receives just that. I admire a people, such as the contributors and collaborators of Helvetica, who take pride in their culture, who embrace their strides yet humble themselves in the success.
This film was truly a joy and an inspiration. Inspiring me to adorn every practice with a badge of passion, just as the contributors to Helvetica…look at where it got them.