When I read this article, I automatically thought of the websites I view on my iPhone. When available, I use a website’s app (including all social media sites, weather, music, public transportation systems, my bank account and even TV Guide!). However, there are some sites that I prefer to view on a browser (Wikipedia, Youtube). Some other sites also just do not have apps.
I use my iPhone web browser a lot actually, and I’d be considered a “bored” or “local” consumer, as I am usually just looking something up or wasting time. When I view a website on my iPhone, I’m only really looking for facts. I don’t want to waste my time sorting through the page trying to find the content. That’s why I appreciate and understand the Venn diagram about user experience looking at a university’s website from either their phone or computer. Navigation is annoying on a phone browser because it may be difficult to select a link. Overall, this article was really easy for me to grasp and understand because I can easily put myself in the mind of the consumer, as I am one every day.