I was very interested in this article especially the introduction because it opened my mind to the many reasons why we turn to mobile web. The top four reasons listed were for lookup/find purposes, explore/play purposes, check in/play purposes and edit/create purposes. I myself as a mobile user have interacted with my phone because of those four reasons. It is important as a web designer to understand those interaction reasons and design your website based on those four needs.
YouTube and ESPN were both websites that emphasize content over navigation, but handle their ability to pivot and explore the rest of their site through navigation different by providing shortcuts. Properly utilizing navigation systems makes a mobile website much more unique and personalized for users, allowing them to access more information. I never realized how important the “back” button was on a webpage. Something as simple as a back button makes a limited space, for example the screen of your phone, more accessible.
It is also important to make mobile sites simple therefore making the user more relaxed when using them. Overall, understand the purpose of your site and the needs of your users will allow the best and most accessible website to be created.