The most important subject in Luke Wroblewski’s article “Organizing Mobile”, is his list of five key factors a webpage must have to be an organized web experience for its users. Of those five factors, the most important, to me, is to emphasize content over navigation.
As the author points out, a user is surfing the web on a mobile device in order to check on “frequently updated data” like scores, stocks, or breaking news. In other words, mobile devices are used to get immediate answers when something important is happening or has happened. Once we read about what we heard, we continue doing what we have been doing without navigating that webpage or the internet any further.
To ensure that those viewers are going to their sites, web developers must sacrifice navigation and style in favor of timely, relevant content that will get us their page more views. A mobile site should have a basic layout, devoid of any complicated or unnecessary design concepts that make navigating the page more difficult. If that’s the case, a user will likely search for a more straightforward, simplified page somewhere else, and the original site will have driven away a potentially loyal viewer.