Responsive Web Design

I really liked the architectural comparison at the start of this passage.  I related to it especially because I just wrote my entire senior capstone on mobile advertising. A lot of the issues with advertising had to do with translating desktop browsers to small mobile screens.  There is no way to “hover”, or “click”, so many people accidentally tap on ads and become frustrated by it.  By changing something as simple as a tap movement to a swipe, accidental taps will occur significantly less. Web designers for mobile sites must constantly be thinking about these factors in order to make the site entirely user-friendly.  “We can design for an optimal viewing experience, but embed standards-based technologies into our designs to make them not only more flexible, but more adaptive to the media that renders them.” And there you have it.  The importance of responsive web design; adapting, responding, and overcoming.