Hey friends!  My name is Liz Jester-  I’m a junior Marketing and International Business major at Elon and I’m about to start an Integrated Marketing Communications class.  You can check here to learn what I’m discovering this semester.



Exploring Angkor Wat in Siem Reap, Cambodia

I’m from Atlanta, GA and have lived there my whole life.  I’ll always be a Georgia peach at heart, but I fell in love with Southeast Asia last fall when I studied in Singapore for four months. I want to travel for the rest of my life and live somewhere in Asia for a few years after I graduate. 

Besides my family and friends, the only thing I missed in Singapore was college football. I’m a die-hard UGA fan and I’ll root for any SEC team when they aren’t playing the bulldogs. I’ve played basketball all my life and I can get into just about any sport. I’m a dog person (I have three), I don’t eat red meat, I like pandas, and I LOVE almost any song that was made in the 60s or 70s.
 

I’m taking IMC for more than just academic credits.  I want a career in the marketing industry when I graduate, especially in the realm of advertising or PR.  I would love to enter the sports industry and advertise for a league or team.  In high school I visited Coca-Cola to learn about their 2010 World Cup marketing campaign.  It was the first World Cup in Africa, and Coke wanted to remove the stigmas that came along with many African countries.  They put the emphasis on African culture and made everything really interactive.  I couldn’t stop asking questions, and it was then that I discovered I want to advertise sports.

Continue Reading →

Hey friends!  My name is Liz Jester-  I’m a junior Marketing and International Business major at Elon and I’m about to start an Integrated Marketing Communications class.  You can check here to learn what I’m discovering this semester.



Exploring Angkor Wat in Siem Reap, Cambodia

I’m from Atlanta, GA and have lived there my whole life.  I’ll always be a Georgia peach at heart, but I fell in love with Southeast Asia last fall when I studied in Singapore for four months. I want to travel for the rest of my life and live somewhere in Asia for a few years after I graduate. 

Besides my family and friends, the only thing I missed in Singapore was college football. I’m a die-hard UGA fan and I’ll root for any SEC team when they aren’t playing the bulldogs. I’ve played basketball all my life and I can get into just about any sport. I’m a dog person (I have three), I don’t eat red meat, I like pandas, and I LOVE almost any song that was made in the 60s or 70s.
 

I’m taking IMC for more than just academic credits.  I want a career in the marketing industry when I graduate, especially in the realm of advertising or PR.  I would love to enter the sports industry and advertise for a league or team.  In high school I visited Coca-Cola to learn about their 2010 World Cup marketing campaign.  It was the first World Cup in Africa, and Coke wanted to remove the stigmas that came along with many African countries.  They put the emphasis on African culture and made everything really interactive.  I couldn’t stop asking questions, and it was then that I discovered I want to advertise sports.

Continue Reading →