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Author Archives: Katie Bloom
Marketing Disaster: The Floating Petri Dish
The #cruisefromhellAt this point, I’m sure everyone has heard of Carnival’s at-sea disaster; the luxury Triumph ship that was stranded at sea for days after an engine fire shut down all electricity and mobility with the exception of some backup generat… Continue Reading
A Superbowl of Ad Mistakes….Well, Mostly
Engagement- Where Was It?Hans Willems defines customer engagement as the following in his article, Customer-driven Online Engagement: “The process of being involved with (prospective) customers by interacting with them through relevant dialogues and ex… Continue Reading