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Author Archives: Betsy Tremblay
Changing The World is a Team Sport
This week I’m looking into what drives people to support one non-profit organization over another. Is it the emotional connection people feel towards certain organizations? Is it a personal tie that draws them in? Or is it simply because some non-profi… Continue Reading
A Customer Driven World
Transparency is at the forefront of marketing right now. The internet has changed the way customers interact with brands and company’s can either embrace this change or become irrelevant and be replaced. Welcoming this change means handing over a lot o… Continue Reading
The Final Countdown
In my final semester as an undergrad at Elon, I am taking Integrated Marketing Communications to wrap up my marketing major. Today’s ever-changing world means that marketing tactics also need to continually change and adapt to new environments. Integrated marketing is the idea that all aspects of marketing: online, offline, promotions, advertisements, messages etc. all need to be cohesive throughout every aspect of a brand. In this Forbes article Dwight Griesman, CMO at Forrester says that:
“The most important element remains that customers want and expect a consistent experience across all of their touch points with companies and products.”
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| {Source} |
A company’s message needs to be clear and consistent on every platform. If customer service is great in store, it needs to be great across every aspect of the business as well. Promotions should also display a similar uniformity. This consistency across platforms allows customers to fully understand the brand and appreciate key aspects of the company without getting frustrated with variation between platforms. The same Forbes article says that customers actually want this consistency, but aren’t getting it. Markers need to become more aware of this need in the market and capitalize off of it.
I’m excited to start this class and get going with another grouping of blog posts related to what I’m learning. I hope to be able to apply what I learn in IMC to my internship with Mullen and I look forward to delving further into what it means to have an integrated marketing plan and the importance behind it. 103 days till graduation; not much time, but a lot to learn!
The Final Countdown
In my final semester as an undergrad at Elon, I am taking Integrated Marketing Communications to wrap up my marketing major. Today’s ever-changing world means that marketing tactics also need to continually change and adapt to new environments. Integrated marketing is the idea that all aspects of marketing: online, offline, promotions, advertisements, messages etc. all need to be cohesive throughout every aspect of a brand. In this Forbes article Dwight Griesman, CMO at Forrester says that:
“The most important element remains that customers want and expect a consistent experience across all of their touch points with companies and products.”
|
| {Source} |
A company’s message needs to be clear and consistent on every platform. If customer service is great in store, it needs to be great across every aspect of the business as well. Promotions should also display a similar uniformity. This consistency across platforms allows customers to fully understand the brand and appreciate key aspects of the company without getting frustrated with variation between platforms. The same Forbes article says that customers actually want this consistency, but aren’t getting it. Markers need to become more aware of this need in the market and capitalize off of it.
I’m excited to start this class and get going with another grouping of blog posts related to what I’m learning. I hope to be able to apply what I learn in IMC to my internship with Mullen and I look forward to delving further into what it means to have an integrated marketing plan and the importance behind it. 103 days till graduation; not much time, but a lot to learn!