Monthly Archives: September 2012

I love Helvetica. I love it so much that I have a Pintrest board entitled “Helvetica Turns Me On.” I like it’s double story a, its narrow t’s and lonely bracketed top serif of 1. I do believe you could … Continue reading →

I feel uncomfortable knowing that there are no less than six different uses of the helvetica typeface within 10 feet of me right now. That being said, isn’t it pretty? If they had to pick one font to be everywhere … Continue reading →

                  Interesting documentary.  I really had no idea.  About any of it.  The evolution of type, the controversy surrounding some, the range of emotions a font could express, and the strong feelings … Continue reading →

Coming from a background of analyzing visual content, I probably should have given typography more consideration previous to this course. However, I’ve never really given it much thought. After watching Helvetica, I asked myself…why does typography matter? Typically when I … Continue reading →

Helvetica When I first heard about the documentary Helvetica, the first question that popped into my head was how could a film maker possibly take up two hours with one type face? Was there really enough of a compelling around … Continue reading →

I never really paid attention to fonts. Ever. So like most people when I was told I had to watch a movie about fonts I thought it was a joke. In fact, the first time I heard of Helvetica (the … Continue reading →

Isn’t it enough that I can’t watch tv anymore without pointing out every type of effect used? Now every time I walk down the street I will notice HELVETICA everywhere?.. I must say the documentary was a bit too long … Continue reading →

I can honestly remember the first time I actually paid attention to fonts, or at least the first time I became aware of them. I was a kid and my parents took my brother and I to a Braves game … Continue reading →

“Maybe the feeling you have when you see particular typographic choices used on a piece of packaging is just “I like the look of that, that feels good, that’s my kind of product.” But that’s the type casting its secret … Continue reading →