Category Archives: Helvetica

Coming from a background of analyzing visual content, I probably should have given typography more consideration previous to this course. However, I’ve never really given it much thought. After watching Helvetica, I asked myself…why does typography matter? Typically when I … Continue reading →

Helvetica When I first heard about the documentary Helvetica, the first question that popped into my head was how could a film maker possibly take up two hours with one type face? Was there really enough of a compelling around … Continue reading →

I never really paid attention to fonts. Ever. So like most people when I was told I had to watch a movie about fonts I thought it was a joke. In fact, the first time I heard of Helvetica (the … Continue reading →

Isn’t it enough that I can’t watch tv anymore without pointing out every type of effect used? Now every time I walk down the street I will notice HELVETICA everywhere?.. I must say the documentary was a bit too long … Continue reading →

I can honestly remember the first time I actually paid attention to fonts, or at least the first time I became aware of them. I was a kid and my parents took my brother and I to a Braves game … Continue reading →

“Maybe the feeling you have when you see particular typographic choices used on a piece of packaging is just “I like the look of that, that feels good, that’s my kind of product.” But that’s the type casting its secret … Continue reading →

A documentary about a font sounds as boring as a controversy over left twix or right twix. However, I was pleasantly surprised when I watched Helvetica. This font is arguably the most popular font used and this movie explored why … Continue reading →

For the rest of my life, I will never look at fonts the same way. I will never look at a store sign the same way. Instead of walking in and out of stores, I will probably take a couple … Continue reading →