Polling Questions

By nschell2 | Published March 10, 2014

The Issue:
Asher discusses how wording and context of questions can influence the outcome of a poll. Sampling techniques are also discussed in relation to how samples can be representative/generalized or not.

Major Strengths:
During his discussion of wording and context of questionnaires, he does a good job at making the reader understand what he means by giving examples of possible questions. He explains how question order or question format can cause different responses well. My favorite example was the question on US/Russian newspaper reporters because while reading the questions it really clicked to me what he was trying to explain.

Major Weakness:
This reading left me wanting to know more. I do not think it was fully explained as to how a poll maker should get the truest answer. I still do not understand how, if context, question order, question wording, question format and more influence a person’s response, will a poll ever be really correct.

Underlying Assumptions:
When it comes to the discussion of context, it seems as though Asher assumes everyone is thoroughly influenced by his or her surroundings/current events. It seems as though he thinks people are easily swayed by what is in the news, and he was trying to find causations between the decline in support for gay rights/marriage between May polls and July polls and the abundance of that topic in the news. Just because there was more discussion of gay rights in the news does not mean that it is necessarily the reason the poll results differed.

Provocative Questions:
How are poll results interpreted (by the poll maker) to be the most correct and most representative even if wording/context/order/format all play a role in how the poll taker understands and answers the questions? What makes one wording of a questions warrant the best results over another version of the same question?

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