Category Archives: From the Web

The Writers’ Guild of Great Britain, Part II

555915_10152547102250444_44459850_nThis week my internship suggested that I attend a talk at the British Library called Women Writers in the British Museum. This talk was conducted by Susan David Bernstein and showcased her research on the impact of space on professional writing. She specifically looked at how the Reading Room of the British Museum played an important role in the emergence of modern women writers in Victoria London. She discussed how rooms, like the national library reading room, helped the development of a large group of professional writers in the 20th century and today.

This talk was a fascinating argument that writing is not strictly individual, but a collective experience. As I progress in my professional writing and rhetoric studies, I am growing on my understanding that writing is a combination of experiences, perspectives, and interactions.

Writing is the ebb and flow of ideas and opinions to create a collective process for novelists, poets, and other writers. The idea that space can facilitate that collective experience was very important to Ms. Bernstein’s argument. She argued that the space is the foundation writing because it brings together different perspectives. The argument could also be made that space is the catalyst for writing. It is through the interactions and perspectives that many writers fuel their narratives and writings.

In her talk she showed pictures of the British Library and I was amazed by its beauty and size. The ceiling is a large dome that shelters the massive open space. In the centre is a circulation desk with long wooden desks branching off the central area, much like spokes on a wheel. With this in mind, the physical space shows a connection of ideas and interactions. The rows of desks suggest a merging of ideas that cumulate at the circulation desk. It is this interconnected space that allowed writers of the 20th century to impact those around them. The desks are not closed off cubicles in a strict line, but are long rows of open spaces that allow for the free exchange of ideas. I asked her opinion on this matter and she suggested that the desks allowed for more gender flexibility also. Although the women were constrained to two desks during the time, she said that the set up allowed for them to be more daring and sit other places among the men, thus generating different
perspectives.

It is interesting that writing is not an individual task, but in many ways is a collective exchange. Many factors such impact this concept, but the most striking is a shared and open space. The interaction of mentors and exchange of ideas create the flow of ideas between writers. The space doesn’t need to be a grand reading room, but could be a pod of computers in a classroom or a circle of desks. In my opinion the space is the catalyst for the exchange of ideas, which can enhance a piece of work.

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Why Showcase Your Work on Online Portfolio Sites…

Creating an online portfolio is an easy and creative way to showcase your work and skill-set online. As you start applying for internships, think of creating an online portfolio where you can layout your work more interestingly than another applicant. Having this site available to the employer whenever, helps you stand out from the pool of applicants.

When creating a portfolio be sure to keep a few things in mind so that it is successful.

1) Make sure you organize your content in a logical manner by creating pages and sub-pages.

2) Include your Resume and Contact Information

3) Include samples of your work.

4) Implement visuals whenever possible.

5) Include reflections on your documents.

6) Add letters of recommendation when needed.

Take a look at the infographic below to get a sense of what employers are looking for. Also see where you can start building your online portfolio today!

Why-Showcase-Your-Works-on-Online-Portfolio-Sites-620x3264

 

 

 

 

 

 

Do you think online portfolios will become necessary when applying for jobs?

What do you think are some of the strategies you could use when creating your online portfolio?

 

 

 

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Resumes: Building Your Golden Ticket to Success

Guest Blogger: Liza MacIntosh ’13

Writing your first resume can be a daunting task. As a freshman in college writing, I remember staring at a less-than-full page of activities wondering if my professor would notice the 14-point font size and awkward spacing that I hoped would increase the length. Yet, after four years at Elon, filling a single page with noteworthy experiences and accomplishments has become easy.   However, getting that page to stand out in a pool of a hundred other resumes has become the greater challenge.

resume_fluentI wish I could say, “During my first two CUPID Studio class sessions we reviewed the rules, all the dos and don’ts, of resume building,” but it’s not that easy. There are countless ways that you, as a future job-hunter, can assemble your resume to reflect your hard-earned skills while showcasing your personality.

The first step in building a standout resume is acknowledging its purpose. What do you want this piece of paper, or PDF, to accomplish? Most likely, your first answer is, “to get me an interview”, but think a little deeper.  What industry are you targeting? What information do you need to convey to this employer to make them want to know more about you?

Once you have brainstormed these questions, you can begin writing out your accomplishments and experiences. If you’re applying for a specific position, use key words from the job description that the employer might consider important. Also, if you have a lot of experience in various fields, tailor your resume to reflect the specific position that you are applying for.

resume_bacheloretteThere are a few additional things to remember when building your resume. Being thorough is great, but too much information is not. Also, remember that spell check is not always reliable. Have a friend or family member read over your resume before you send it to employers.

It’s no secret that the job market is a jungle with fierce competition, but an original, well-written resume should enable you to secure interviews more often then your competitors. Remember, an employer looks at a resume for an average of 15 seconds. Make your resume count.

To get your creative juices flowing, check out some examples of original resumes here. For some funny quotes about resumes, check out this Pinterest page.

 

What creative concepts would you try in your resume?

Do you have any other tips for people building a resume?

If you’re still confused about where to start when writing a killer resume, check out mashable.com’s formula:

anatomyofresume

 

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Death of Print…and a T. Rex

Welcome back, everyone! Hope you had a restful break and an interesting Winter Term. I spent my January drafting two academic articles and planning a book proposal (if you want to know more about what that’s like, just ask!) I also spent my January on Twitter where I follow friends, people in the discipline; publications like the Harvard Business Review, Forbes.com, and The Atlantic; and professionals who do Scrum, Kanban, and Agile, which is a big part of my research agenda.

My favorite thing that came from my Twitter reading this month was this post from The Atlantic about one German graphic artist who expressed his opinion on the fate of print and the irony of German copyright laws. I’ve embedded the short video here:

What do you think about the video? Do you think print is dying? What are the rhetorical implications of moving from print to digital reading?

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Keyboard Standardization

In 1870, the QWERTY keyboard was introduced as the standardization for typewriters. The inventor of this keyboard, Christopher Sholes, was challenged to create a device with “an easily understandable interface with the complicated technology of ink, type bars, levers, and springs.”

The QWERTY layout “stresses the left hand, forces jumps to the top row and has very uneven finger loading.” When there were typing competitions, the letters would get jammed in the typewriter when it was in alphabetical order. Sholes’ layout may slow down the speed, but it decreases the hamming and allows for a higher functioning typewriter.

In recent years, the Dvorak keyboard seems to make more sense with the English language because “all five vowels and four most common consonants are on the home row, placed to maximize hand alternations.” Though this layout can be used with some processors,  it was too late for Dvorak to become the standard because QWERTY was compatible to most typewriters and typists.

Even though QWERTY is here to stay, for now, there have been thoughts on how to create a better keyboard, such as: “alternating hands” as equally as possible, order in which to “load” rows goes “home…top…bottom,” and “avoid difficult movements.”

Standardization aside, which layout do you think would be more efficient?

Baker, Nick. “Why Do We All Use Qwerty Keyboards?” BBC News. BBC, 11 Aug. 2010. Web. 3 Nov. 2012. <http://www.bbc.co.uk/news/technology-10925456>.

McGovern, Farrell. “Why a QWERTY Keyboard?” Hardware and Environmental Factors, 1992. Web. 1 Nov. 2012. <http://www.userlab.com/Downloads/QWERTY.PDF>.

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Persuasive Presentations

While scrolling through the Harvard Business Review Magazine (www.hbr.org), I found a few “how to” guides at the bottom of the front page, and the one that caught my eye was the HBR Guide to Persuasive Presentations. I have always been a little shy and nervous whenever I’ve had to step in front of a crowd and give a presentation, so I am always looking for quick tips and tools that will teach me to get over my fears. Nancy Duarte, the expert who wrote this how-to, explains that this guide will show the reader how to “win over tough crowds, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation.” Naturally, I downloaded the free chapter so I could get a good look at what type of content would be in the entire book.

The chapter they gave me was called, “Create Something They’ll Always Remember.” It highlighted four major ways to help the audience remember your presentation. The first topic was “Shocking Statistics,” which focused on how to amplify your stats so the consumer, audience, etc. will understand how astonishing they really are.

The next topic was “Evocative Visuals.” This section stressed how audiences will “connect with emotionally potent visuals,” so it is imperative to have an engaging image, something other than text so the audience is willing to donate, participate, purchase, and endorse your product.

Next came “Memorable dramatization” which was how to “bring your message to life” which really encompasses the other tasks I have mentioned thus far. For example, we are all familiar with the Proactive commercials that show before and after pictures of the participants faces’ who chose to use the product. This would be an example of how “memorable dramatization” can assist in an audience wanting to purchase a product.

And linked to that is an “Emotive Anecdote,” which is the final point in the chapter. It is a personal story that assists in encouraging an audience to buy, endorse, purchase, donate to your cause/ product/ etc. With Proactive, they tend to use famous people to endorse their products, someone that the audience will be able to relate to because they have gone through trying to get rid of acne as well.

By reading this free chapter, I now have a slightly better understanding of how to give a memorable presentation that will leave the audience wanting more. It gives a great summary of how to approach an audience and how to break them down so that they are will to take part in your product.

With as helpful as this chapter has been, would you recommend I purchase the entire book?

Click here to get the free chapter too!

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Ragu and You

For over 35 years, Ragu has made pasta sauce for the everyday spaghetti eater. It is considered to be one of the most well-known names in the industry. Recently I came across an ad for the sauce, which left me feeling a little ambivalent towards the brand. Ragu’s most recent slogan is “a long day of childhood calls for America’s favorite pasta sauce.”

On first reading this line, you may not immediately picture a girl confused about whether the hamster in the cage is in fact her hamster. Nor would you consider that a loss of a pet could lead to needing Ragu pasta sauce.

As a PWR student, I think it is interesting to dig deeper and figure out how companies market their brand through the use of rhetorical strategies. One of the most known ways of delving deeper into a circumstance is through the rhetorical situation. Identifying the speaker, message, audience, purpose, and context of any situation allows the rhetorician to learn about the company and the meaning of the message they were trying to convey through commercials, slogans, branding, etc.

In this particular Ragu commercial, the message is the uncertain piece of the situation. The jump Ragu makes from losing a pet to needing spaghetti sauce that provides comfort, is a gigantic one. It is tough to decide whether Ragu was going for the hilarious or deeply disturbing. For an older generation, I might say that it would be relatable because most people have gone through the loss of a pet. It may be difficult at first, but looking back it is easier.

With all that being said, you have to see it to believe it. Click here to take part in the discussion about Ragu’s newest strategy in marketing.

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Rhetorical Decisions: Fonts

How important are fonts? When deciding on document design, the visual rhetoric is just as important and the language or word choice.  Fonts can convey a tone and a specific feeling.  When an audience interacts with the material, the visual needs to correlate with the literal meaning.

With that being said, have you ever considered what goes on in designing a font? The following clip is a preview for the movie Helvetica investigates the importance of fonts along with how fonts are crafted is explained. It is an independent film that examines the importance of typography, graphic design, and visual rhetoric.  Although it focuses on the proliferation of one typeface Helvetica, it begins an interesting conversation on how type affects design and professional writing.

Questions to consider while viewing the clip:

What are some typefaces that elicit a specific response from the audience?

How can a typeface change a document?

What is the subliminal message of fonts?

Helvetica Trailer

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Visual Rhetoric in Election 2012

As a culture we are constantly bombarded with images that represent brands, ideologies, political affiliations, etc.  It is, therefore, overwhelmingly obvious that connections to visual rhetoric dominate our image-laden world.  And as the word ‘rhetoric’ seems to be (unfortunately and wrongly) synonymous with politics these days, it only seems appropriate to take a peek at the visual rhetorics of The New Yorker and the presidential candidates especially because of tonight’s debate.

The visual rhetoric site viz. presents various covers of The New Yorker and our presidential candidates.  Check out the covers and the messages they convey here. Where have you seen visual rhetorics in this election?

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Monday Font Fun

For a little Monday laugh, check out Buzzfeed’s amusing take on fonts – Cats as Fonts!

What’s your favorite font, and why?

h/t Sheryl Davis in ENG 217 Writing Technologies

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