Author Archives: spaterson

Personal Branding Week: Branding for Introverts

Sarah Paterson – ENG-PWR ’15 Hey everyone! Welcome to Personal Branding week on the CUPID blog. This morning I want to share with you a great article I read about branding by Dorie Clark at the Harvard Business Review, since it touches on something I think many of us feel when we go about advertising ourselves. Clark’s article, Personal Branding … Continue Reading

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How to Be a Good Conference Presentation Attendee

Rachel Fishman – ENG-PWR ’15 After attending the Association for Business Communication conference in Philadelphia last week, I learned a bit more about the ins-and-outs of conference etiquette, especially in attending presentations. Not unlike in the classroom, the speaker has a message that they’re trying to get across, and they rely on you to engage with that message. One of … Continue Reading

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ABC Conference Week: Day 2

Sarah Paterson – ENG-PWR ‘15 Conference day two: Friday (If you’d like to see what Rachel Fishman, Rachel Lewis, and I did on our first day at the Association for Business Communication conference in Philadelphia, click here!) Panel First thing Friday morning, the three of us prepared for our panel with Dr. Rebecca Pope-Ruark (RPR) – the reason we came … Continue Reading

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Professionalism: Six Ways to Impress

Lauren Phillips – ENG-PWR & Creative Writing ’16   Merriam-Webster defines professionalism as “the skill, good judgment, and polite behavior that is expected from a person who is trained to do a job well.”   My favorite part of this definition is that it says proper behavior is expected from a trained worker—the two don’t necessarily always go together. A … Continue Reading

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ABC Conference Week: Day 1

Sarah Paterson – ENG-PWR ‘15   For the CUPID Blog this week, I’ll be reporting on the Association for Business Communication (ABC) conference that I attended in Philadelphia last Thursday and Friday. I was a part of a panel with two other PWR students, Rachel Fishman and Rachel Lewis, and Dr. Rebecca Pope-Ruark about including student voices in scholarship of … Continue Reading

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Visual Rhetoric at the Movies

Sarah Paterson – ENG PWR ‘15 Welcome to Wednesday of visual rhetoric week! Today’s topic: movies. Unless you’re a cinema major or a photographer, cinematography isn’t likely something you think much about. You might watch a movie and think that it looks pretty, or that something about it looked interesting, but didn’t know enough to put a finger on it. … Continue Reading

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Let’s Talk About Type

Sarah Paterson ENG – PWR ‘15 Welcome to Visual Rhetoric week on the CUPID blog! I’m going to kick it off by talking about typography, one of my favorite subjects. For a casual document designer, font is typically something chosen by instinct. Certain typefaces seem to say certain things, and while one might suit your situation perfectly, another may be … Continue Reading

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Twitter: Power to the Platform

Guest post by Rachel Lewis, ENG-PWR & Creative Writing ’15   As a student of Professional Writing and Rhetoric, something that has constantly stood out to me is the role of ethics in rhetoric. If we define rhetoric simply as communication, as some do, I believe that we are missing out on this essential element; specifically, our communication must be … Continue Reading

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Rhetoric in Media: Examining Ferguson (Part 2)

Sarah Paterson ENG-PWR ‘15 This is part two of a two-part series on rhetoric in media. To read part one, click here. On Monday, we looked at ways three different print/online news outlets presented the conflict in Ferguson. Today, we’re going to look at television and social media – since that’s how many people get their news and shape their … Continue Reading

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Rhetoric in Media: Examining Ferguson

Sarah Paterson, ENG-PWR ’15 Rhetoric is a pretty nifty media buzzword. Anytime someone – a politician, a news anchor, a football coach – says something polarizing, their statement can be written off as “just rhetoric.” This does a few things: it makes it hard for any student of rhetoric to explain their research to family at the holidays, and it … Continue Reading

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