Spring 2022 Course Overview: PWR 2120

PWR 2120 Multimedia and Visual Rhetorics I


If you are interested in the rhetorics of multimedia and visual design, PWR 2120 may be the course for you. PWR 2120 will be taught by Dr. Li in the upcoming Spring semester, and it will give students the chance to learn a process-oriented approach to design, which includes planning, research, revision, and production. If you take PWR 2120, you will have the opportunity to learn design strategies from a rhetorical perspective by balancing writer goals, user/reader needs, and design possibilities. 

Throughout the semester, students will work on multiple design projects which can be added to portfolios and resumes. PWR 2120 is a perfect course for students who want to learn more about technologies and software used in multimedia and visual design. Additionally, PWR 2120 is especially helpful for PWR majors and minors who want to enter fields such as marketing, visual communications, or advertising. 

PWR 2120 will introduce you to visual rhetoric, a field of knowledge and body of practice that is integral to multimedia rhetoric. The power of visual rhetoric is everywhere. An image can often have a greater impact on an audience than a written text. Visual artifacts, like written texts, are rhetorical. That is, they possess both a way of representing and carrying representational content. As we are increasingly surrounded by visual arguments, it is important for us to critically analyze both their rhetoric and content. 


Course objectives: 


  • understand introductory concepts of visual rhetoric and document design
  • develop an understanding of the concepts and methods used to rhetorically analyze and interpret visual artifacts
  • understand some basic rhetorical concepts/strategies and how they can be revised into multimedia rhetorical concepts/strategies, and how to make rhetorically informed decisions when producing different kinds of multimedia
  • compose various visual texts as a distributed, recursive process that adapts to rhetorical contingencies and that responds to distinct audiences and genres
  • understand how writing technologies affect how we write/communicate, when we write/communicate, what we communicate,  and to whom we write/communicate


Offered Tuesday/Thursday 12:30 to 2:10

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