Monthly Archives: May 2013

Save The Whales: A Guide to Social Media Success

Check out this 6 minute TED Talk by Alexis Ohanian, co-founder of Reddit, in which he uses a Greenpeace campaign to highlight strategies for success in social media. Although it was posted in 2009, it contains relevant information pertaining to digital rhetoric, the affordances of media, and the power of community. I thought his most interesting piece of advice (and … Continue Reading

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ASPCA: The Danger of Pathos

Almost all of you have seen this ASPCA video at least once, if not twenty or thirty times. You probably either cry, tear up or immediately change the channel. Maybe some of you make comments about the poor puppies, while others probably claim that commercials like it should not be allowed on television. Sarah McLachlan’s “Arms of an Angel” will … Continue Reading

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