How C.R.A.P. is Your Site Design?

CRAP designRecently, visual rhetoric has begun to be a larger field due to the increase in today’s technology. It has been used to mean anything from the use of images as an argument, the arrangement of elements on a page for a specific rhetoric effect, and to use colors and fonts consistently. Since there is so much to take into consideration when creating a site, document, resume, presentation, etc. just remember C.R.A.P. and hopefully it will survive the once over.


C. = Contrast

Are used to make certain elements on the page stand out to the reader. By having strong contrast between page elements, it allows the reader to easily scan from one point to another down the page.

R. = Repetition

By repeating styles down the page for a cohesive feel. For example, by bolding each idea, I am repeating a rhetorical choice that allows, you, the readers to break up the page and distinguish different points from one another.

A. = Alignment

Everything on the page should be visually connected and cohesive to something else, nothing should be out of place or



P. = Proximity

This creates and relates meaning. By grouping elements together with a specific design element throughout the page, the reader will be able to determine what goes with what. By also implementing design elements and including space, the readers will not easily be confused and your document, site, resume, etc. will be very readable.


Does the CUPID site follow the C.R.A.P. design model? If so, why?

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