30 Conversations

“Design is the purposeful arrangement of elements to produce an intended reaction in the viewer.”

These words jumped out at me as I heard them, and they completely strip down the ideas of design, art, and aesthetics. Design needs to be two things, really:  deliberate and effective. As long as a choice can be justified and it “does the trick,” then it’s good design. I understand that there are certain fundamentals in design properties that rarely go defied, but there are also many situations in which rigid rules can be thrown out the window, and it still works. In fact, in some scenarios, it works only when protocol is abandoned.

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