Visual Aesthetics Expectations

I’ve always had a fond appreciation for art and it’s expression but never understood why I like what I like.  I’ve always enjoyed going to many art exhibits/museums but wished I could express why some things spoke to me much more than others rather than standing there stroking my chin and saying “Hmmm” or “Notice the brush strokes” or “I’m sorry are we not allowed to touch them?”.  If I can begin to get a grasp of that then, how can I incorporate that into my work and everyday life.   Also, what’s the deal with “The Golden Ratio”? Is it real or just some kook fringe conspiracy thing like The DaVinci Code?