Activity Showcase: Ad Analysis (Jessie Moore)

Feb 14 2007

Activity Showcase: Ad Analysis (Jessie Moore)

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Materials: Collect several similar ads from different magazines (i.e., travel ads from 3 different magazines). Give students a copy of an ad and the worksheet prompts below.

Goal: Challenge students to guess what type of publication their ads appeared in based on their rhetorical analyses.


Task: Analyze your ad for clues about the readers of the publication in which the ad appears.

Your Best Guess Based on Your Analysis



Socioeconomic Traits


Types of Evidence that Would Convince these Readers

Presentation Strategies that Might Appeal to these Readers


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