Feb 14 2007
Activity Showcase: Ad Analysis (Jessie Moore)
Materials: Collect several similar ads from different magazines (i.e., travel ads from 3 different magazines). Give students a copy of an ad and the worksheet prompts below.
Goal: Challenge students to guess what type of publication their ads appeared in based on their rhetorical analyses.
Worksheet
Task: Analyze your ad for clues about the readers of the publication in which the ad appears.
| Your Best Guess Based on Your Analysis | |
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Interests |
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Values |
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Socioeconomic Traits |
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Lifestyle |
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Types of Evidence that Would Convince these Readers |
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Presentation Strategies that Might Appeal to these Readers |
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Other |
Tags: assignment, rhetorical analysis, visuals