Proximity Hotel

Today we visited the luxurious Proximity Hotel. Right off the bus we were able to notice the pristine condition that the hotel had been in. The hotel had a very contemporary feel and was fairly expensive. At the Proximity they take pride in their sustainability and eco friendliness. They spend a lot of time and money on their image and we were able to see how they presented themselves professionally. The mission of the hotel is to provide guests with a luxurious stay at a low cost for the hotel itself. Our tour guide today really emphasized on how most hotels are built to then be sold in the near future but the Proximity was built with the intentions of ownership. Because of this the Proximity Hotel was the first hotel in the nation and is only one of four today that holds the title of Platinum LEED certified green hotel. What LEED stands for is  Leadership in Energy and Environmental Design, this means that the entire hotel has to demonstrate very specific standards to achieve this title. This benefits the hotel by saving money and makes them look good in turn for supporting the environment. The Proximity Hotel however did not have the environment as its main concern when they were constructing the building. They simply wanted to make a hotel that they could then run and maintain in the future for the cheapest amount of money. With this certification the initial cost to build the hotel was very high (around 30 million) but after that their utilities cost plummeted over the years saving them money in the long run. Their target audience is people that simply can afford to stay there. They receive a lot of men and women that come to Greensboro on business trips or formal gatherings. The hotel is pricy and with guests like president Barack Obama you can imagine its not your everyday hotel. The customers that stay at the Proximity value the luxury that they receive and the eco friendly environment that they are supporting. Even though the hotel does not boast of its certification it is known for its sustainability and customers chose this luxury hotel over others for that reason. As a result the hotel is currently flourishing as a high star hotel in an area that many other lower class hotels are available. People might choose to spend the extra money to stay in the Proximity for its popularity and eco friendliness. The plan that has remained from the start for Proximity Hotel is to provide a luxury stay for the customers at lowest cost possible for the hotel. We saw many examples of this today on our visit. Right as we pulled in we could see the solar panels that are used to heat the hotels water. We also saw the eco friendly bulbs and the lack of over design in the hotel itself. It was very evident how they saved money throughout the construction and in the design.

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