Author Archives: Katie Bloom

The Brand of Me: An Update

A Time To ReflectAs my last few weeks at Elon are finally coming close to the end, I have begun to reflect upon my personal “branding” journey over these past few years. I entered the freshman class in 2009 as a member of the Business Fellows, a progra… Continue Reading

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Room to Grow For Facebook

Pay to Keep the Ads AwayAccording to this recent FastCompany article, Facebook only makes about $11 a year per individual user, and is looking to stray from their motto of “its free and always will be.” While Facebook is not planning on adding a usage … Continue Reading

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My Own Personal Networker? Yes Please!

Christine Hauer, Networking WingmanFastCompany has yet again managed to discover a major player in the business scene that is changing up old means of tradition. Christine Hauer is a self-employed woman who offers a wide variety of hourly services, fro… Continue Reading

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A Spoonful Ahead

Chobani in SoHoOver the past few years, Greek yogurt has overtaken the yogurt market and has continued to grow due to its competitive health benefits and endless uses. Many brands exist in the market, my personal favorite being Chobani. I believe Choba… Continue Reading

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Gimme Some Content

Leaving The Old BehindIn this ever-changing world of constant technological influence, marketing has come to develop a set of old and new “rules” according to David Meerman Scott, author of The New Rules of Marketing and PR. With the evolution of onlin… Continue Reading

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In The Non-Profit Spirit

Philanthropy on Wall StreetSince we’ve been covering the ins and outs of non-profits and their IMC plans, I decided to keep up with the theme when I came across a recent article in Fast Company by Alexander Stein, The 5 Most Generous on Wall Street. St… Continue Reading

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Some "Musts" In Non-Profit Marketing

In the article, Marketing and Communications in NonProfit Organizations by David Williamson, several morals and/or lessons are defined concerning the marketing tactics of non-profit businesses. Three of these morals stood out to me in particular, and I… Continue Reading

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Customer Interaction…Couture Style?

Smart CoutureBut actually– yes, technology has made its way into the desired garments we see on the runway and think to ourselves..”gimme.”  For those who are actually able to get the latest couture fashions, Burberry has now made it easier than … Continue Reading

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Getting Trendy With Non-Profits

Over the past week or two, our IMC class has been introduced to the company we will be focusing our semester’s work on: ABAN.  ABAN is an organization that helps to clean the streets of Accra, Ghana, while empowering street girls though means of m… Continue Reading

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Pick A Not-For-Profit, Any Not-For-Profit

Love and Business?To gain an additional perspective outside of class readings, I searched for online discussions about emotional branding.  I came to Forbes, where I found myself immersed in “‘Love, The Secret Ingredient’: A Valentine fo… Continue Reading

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