And The Beat Lives On exists to continue and house the conversation that revolves around the Beat Generation digitally. Based heavily in the rhetorical theory of Kenneth Burke, Starhawk, as well as Sonja Foss & Cindy Griffin, ATBLO is designed to facilitate a diverse and engaging exploration of one of the most influential and truly American literary movements to date. The purpose of this project is to revise the already existing website to enhance the rhetorical space and user experience based on usability testing and audience analysis.