Make a Logo on Your Lunch Hour!

Alexa Dysch: ENG- PWR, ’15logoevolution

Hi everyone! A couple of weeks ago, the CUPID Associates and I had a workshop about creating your own personal logo, which would be both professional and visually appealing! For those of you who couldn’t make it, we have a post today dedicated to creating or updating logos on your lunch hour! Whether you’re sitting at a desk, or relaxing at home, try some of these tips to updating your personal brand with a distinct, creative logo.

Where to Start:

First things first: a logo should tie in your personal brand and professional identity. If you’ve worked on resumes or portfolios in the past, you should have a couple of branding elements that can be connected with your logo. If not, a logo is a great place to start to build your professional identity. The design itself can also speak volumes about your skills and unique qualities. Have an affinity for graphic design? Be sure to incorporate that into your image. Prefer simplicity? Keep clean lines and modern design at the forefront. From there, logos can be adapted into banners, and suddenly your resume will stick out amongst the masses of black and white Word Templates!logo1

Logo design isn’t just for those getting started; it’s great to update one’s professional brand to stay up-to-date with trends! Having a fresh, new logo can do that. Companies like Olive Garden and Chili’s have been involved with professional rebranding lately, to revitalize their companies and connect with more modern audiences. For redesign purposes, be sure to stay true to one’s organizational identity and reinforce professional branding from start to finish.

Design:

When designing your logo, always keep in mind your professional branding. If there are certain colors, fonts, or other visual elements that you have utilized in the past, this is the place to use them! Having the same design elements maintains consistency within your brand, and ensures that your audience will continue to call you to mind when viewing your documents.logocolor

If you haven’t chose those visual elements yet, here are some tips! Cooler colors like blue, green and purple, tends to be pleasing to overall audiences, while warmer
logofont
colors like red, yellow and orange tend to identify well
with specific viewers. Consider your audience! If you want to incite action, choose accordingly. If you’re unsure of who you might be attracting, start simpler.

Fonts, similarly, should be chosen according to the message you would like to send. If you consider yourself vibrant, and would like to communicate as such, try a bolder font! If you prefer showcasing in a quieter manner, clean lines are always effective in a modern design.

Additionally, the shape of your logo can vary according to your design preferences. Circular logos look great as letter-headers, while square ones can coordinate well with a banner. Who’s looking at your logo, and what would you like to say to them?

Overall:

Creating and updating your own personal logo is a skill that you will prize having! Showcasing yourself in a smaller, visually-driven manner then communicates to your audiences the depth of your rhetorical, design and communication skills. Maybe, this will be the start of a design career you had not thought of before (it was for me!). Either way, try out some of these tips, and feel free to stop by and see one of the CUPID Associates during Open Hours for more help! We would love to give you our input, and to see your awesome designs!

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